Click Through Rate (CTR))

By Farris Ramzy | last updated 7th December 2020


What is CTR?

CTR stands for click-through rate, and normally refers to the ratio of people that perform a desired action as a result of your paid or organic marketing messaging (i.e click on an ad).

How is CTR measured?

CTR is calculated through the total clicks on a link divided by the number of times it was viewed.

Key point: A higher CTR suggests a higher quality of ad - the messaging is more relevant and engaging to the viewer and has driven them to complete a goal that has a desired outcome for your organisation.

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