What is Google Analytics?
Google Analytics is a web analytics tool used to track a plethora of statistics regarding traffic to your website. Understanding these statistics is the best way to drive traffic to your website, and drive this traffic to action goals you wish visitors to take
What metrics does Google Analytics measure?
Google Analytics measures the demographic of your audience and the activity they take on your page, such as time spent on each page, how they navigated your site and bounce rate of visitors. You can set custom goals known as conversions to track actions you would like your visitors to take on your website (such as a purchase), and monitor the progress of a customer towards a conversion. The data collected by Google analytics is vast, but anonymous.
Understanding data about your audience is the best way to optimise aspects of your business.