Google Search Console
What is Google Search Console?
Google Search Console is a tool published by Google to measure the visibility of a website among its search engine.
Google Search Console and SEO
GSC provides search analytics that allows you to optimise content for Google’s ‘crawling’. It also gives insights on what users are searching for to find you, allowing you to rank for keywords that are already bringing you traffic.
Using Google Search console to optimise for crawling and identifying keywords to rank for means Google will value your website higher in their search results, increasing visitors and therefore conversion on your site.