What is Outbound Marketing
Outbound marketing is also known as Interruption marketing. It refers to marketing messaging that is sent out by a company to ‘interrupt’ or ‘obstruct’ their audience with promotional material or sales offers. It is often seen as the obnoxious template used by companies, as it aims to continuously reach out to as many individuals as possible to offer products or services.
Pros and Cons of Outbound marketing
If a company has a large budget, reach will be much higher in an outbound marketing campaign, as by definition you are seeking new customers by promoting your message to as many people as possible. However, this will be costly, as unlike in inbound marketing (especially search engine marketing), your customers may not be actively seeking out your services when they see the ad, and therefore the quality of lead may be lower, or your ad will be ignored altogether.
Outbound marketing pushes sales and promotional material out to customers, inbound marketing pulls customers in by creating awareness of the brand.