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Sales Funnel

By Farris Ramzy | last updated 28th December 2020


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Sales Funnel

What is a Sales Funnel?

A sales funnel is the steps a customer will make in their buying process in order to become your customer. In an online setting, these steps can include landing on your website, browsing your blog posts, subscribing to your newsletter, and of course purchasing a product.

What are the stages of a sales funnel?

Awareness: when a prospect first becomes aware of your companies existence Interest: when a prospect researches the product and compares different options and providers
Decision: when a prospect is ready to buy your product or similar
Action: when a prospect purchases

Your sales funnel outlines the path your customer takes from discovering your existence to purchasing your product or service. Optimisation of this then is clearly vital to increasing profits.

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