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User Journey

By Tia Dang | last updated 7th December 2020


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What are User Journeys?

In developing websites, user journeys are used to describe the various paths a user can take to achieve their goal as quickly and easily as possible.

User Journey Mapping

It is a diagram that visually shows the movement of users through your platform, beginning with initial discovery, and continuing through the long-term loyalty and advocacy engagement process.

Key point:It is important to map the user journey because it is a strategic approach to better understanding their needs and is key to improving customer experience.

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