What are User Journeys?
In developing websites, user journeys are used to describe the various paths a user can take to achieve their goal as quickly and easily as possible.
User Journey Mapping
It is a diagram that visually shows the movement of users through your platform, beginning with initial discovery, and continuing through the long-term loyalty and advocacy engagement process.
Key point:It is important to map the user journey because it is a strategic approach to better understanding their needs and is key to improving customer experience.