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The Brief

Design and develop a bespoke B2B e-commerce platform that empowers Domino Jewellery's retail partners to sell their products directly to consumers.

A Market Leading Client

Domino Jewellery is one of the UK's leading jewellery manufacturers, creating high-quality jewellery ranges for independent retailers across the country.

Image of a man wearing domino jewellery, with a website page from Dominos site on the right.

Intuitive E-Commerce

Built on our own custom CMS, we developed an intuitive B2B e-commerce site, featuring two distinct areas: a public-facing section showcasing Domino's products and a retailer login area for authorised partners. Retailers were then provided with a branded version of the site that they used directly with their customers.

Diagram of every component custom built on AWS infrastructure.

Every component custom built on AWS infrastructure

Retailers Choice

The retailer section of the platform offers various features to enhance the sales process. Retailers can add their own branding and tailor the pricing and presentation of the products to their customers.

To ensure real-time stock management and seamless product synchronisation, we integrated the B2B e-commerce platform with Domino's ERP, Microsoft Navision. This two-way synchronisation enables efficient inventory management and streamlined order processing.

Image of Jewellery being displayed in a glass cabinet.
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Infographic of features of the Domino e-commerce site and phones displayed.

Successful Transformation

  • Bespoke B2B E-commerce Platform designed to fit Domino’s complex business requirements
  • Automated management of millions of SKUs via synchronisation with Domino Jewellery’s ERP System
  • Increase in online turnover since launch
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Since 2014 when we started working with Toru Digital building and developing our website, it has transformed to a platform that we are truly proud of. Toru have taken time to really get to know us and our customer base to ensure our website provides the best possible purchasing experience for our retailers.

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Chantelle Serrell-Cooke

Domino Marketing Manager