Domino Jewellery

Brand Development

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The Brief

Elevate Domino Jewellery's market position through a strategic brand overhaul designed to support key business objectives.

Branding Fit for a Marketing Leader

Domino Jewellery is one of the largest manufacturers in the UK, specialising in the direct distribution of high-quality ranges to independent retailers nationwide.

Alongside the development of a bespoke B2B commerce solution designed to fit Domino’s complex business requirements, we worked with the brand team to update their brand presence to better reflect their market leading position.

Domino Brand Colours
Domino Jewellery's brand font
Woman on the left wearing Domino Jewellery earrings and an iPad on the right displaying Domino home page

A Cohesive Presence

The resulting brand identity, characterised by its subtle nuances, expertly highlights the quality and intricacy embedded in Domino's collections. With new collections launched on a seasonal basis, the adaptability of the brand is paramount, seamlessly accommodating shifts in styles and trends.

The roll out of the new brand started with the deployment of the update B2B commerce website and has also been seamlessly integrated into Domino Jewellery's broader communications activities, ensuring a cohesive brand presence across various channels.

3 iPad screens displaying different pages on Dominos website
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Results

  • Complete brand update to coincide with the launch of the new B2B E-commerce Platform
  • Significant increase in online turnover since launch
  • Brand toolkit created to support wider adoption across multiple channels
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Forward thinking and creative, Toru played a key part in our 2023 rebrand, driving the creative forward with new website designs that inspired a full company rebrand. Toru are a pleasure to work with.

Chantelle Serrell-Cooke

Domino Marketing Manager